The key attributes of the Niveda Group are:
The values at Niveda originate from its founding families, passed down through several generations of hardship, perseverance, transformation and enterprise, until eventual prosperity. The humble journey began several centuries ago in Asia, where the ancestral families of the Niveda Group were scholars, warriors, farmers or businessmen. These families migrated in large numbers across the Indian subcontinent in search for better climate, safety and new opportunities. It was as recent as the nineteenth century when families began migrating out of Asia, most notably to East Africa where they ventured into a multitude of sectors within commerce. Even up to this period, most families lived simple lives bound by strong family traditions and spiritual beliefs. In the twentieth century, families began spreading their wings across the world, now having large communities in India, East Africa, the UK, the USA, Canada, Australia and South Africa. Most of these families have prospered tremendously over the last century, and have transformed the quality of life not just for themselves, but also for the people around them.